When not venturing around the country shooting acclaimed spots and web films for global brands like Sears, Domino’s Pizza, 7-Eleven, Blue Cross/Blue Shield and Coors Light, 3rd Street Mining Company (3MC) co-founders Neil Tardio and Executive Producer John LaChapelle can be found in remote corners of California racing vintage sports cars at breakneck speed. Or more accurately, racing soundly in the middle of the pack. However, as a production company, 3MC is a well-oiled machine at the front of the pack; they’re lean and agile, but powerful and efficient. Combining a decades-long track record of award-winning work with a handpicked list of filmmakers, 3MC is driven by the size of the creative challenge, not the size of the budget. In this regard, size does matter.
Recently, 3MC and director Neil Tardio’s work on the Domino’s “Show Us Your Pizza” campaign won a 2011 Silver Clio.